In Pixar's coming movie Toy Story 3, Woody the cowboy and his toy-box friends are dumped in a day-care center after their owner, Andy, leaves for college.
Behind the scenes, Pixar's longtime videogame partner THQ Inc., which made the games based on the Walt Disney Co. studio's Ratatouille and Cars movies, has been having abandonment issues of its own.
Disney and its Pixar animation studio recently turned down a pitch from the Agoura Hills, Calif.-based publisher to create the game version of "Toy Story 3," opting instead to make it in-house.
With renewed zeal, traditional media companies have begun building their own videogame businesses again.
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