In a rather odd, but also quite humorous marketing move, Marvel is partnering up with Diesel to offer a cologne that will allow you to smell like Iron Man himself. Despite the obvious jokes, Diesel swears that you won't smell like titanium and WD-40... or booze.
Diesel is repackaging their signature Only the Brave scent into special gold vials being clenched by a shiny red hand, as a merchandising tie-in for the upcoming Iron Man 2. The special edition cologne, pictured below, will retail for $67 and will be on store shelves starting in April, to capitalize on Iron Man 2's release in May.
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