In a rather odd, but also quite humorous marketing move, Marvel is partnering up with Diesel to offer a cologne that will allow you to smell like Iron Man himself. Despite the obvious jokes, Diesel swears that you won't smell like titanium and WD-40... or booze.
Diesel is repackaging their signature Only the Brave scent into special gold vials being clenched by a shiny red hand, as a merchandising tie-in for the upcoming Iron Man 2. The special edition cologne, pictured below, will retail for $67 and will be on store shelves starting in April, to capitalize on Iron Man 2's release in May.
You Might also Like
Want more good stuff like this?
Sign up for our daily newsletter and receive the latest movie news delivered to your inbox for free!