Check out an extended look at the Iron Man 3 Super Bowl trailer:

Iron Man 3 Extended Look Super Bowl Ad

Get it? "Extended look?"

Fans can catch the third installment of the Iron Man franchise beginning May 3. The cast consists of some returning stars and some new faces, including Robert Downey, Jr., Gwyneth Paltrow, Don Cheadle, Guy Pearce, Rebecca Hall, James Badge Dale, Jon Favreau, and Ben Kingsley (The Dictator).

Shane Black directs the film, which he co-wrote with Drew Pearce.