Anchorman is the story of Ron Burgundy, San Diego's top rated newsman, in a male-dominated industry in the 1970s. Things are about to change when the station manager brings in Veronica Corningstone, a beautiful female newswoman.
Brian Fantana: No, she gets a special cologne... It's called Sex Panther by Odeon. It's illegal in nine countries... Yep, it's made with bits of real panther, so you know it's good. Ron Burgundy: It's quite pungent. Brian Fantana: Oh yeah. Ron Burgundy: It's a formidable scent... It stings the nostrils. In a good way. Brian Fantana: Yep. Ron Burgundy: Brian, I'm gonna be honest with you, that smells like pure gasoline. Brian Fantana: They've done studies, you know. 60% of the time, it works every time. Ron Burgundy: That doesn't make sense.