The Dark Knight may not premiere for another week, but Fandango reports that many of its pre-opening Thursday midnight shows on July 17 are already sold out. As a result, get this:
Theaters continue to add 3:00 a.m. and 6:00 a.m. showtimes to keep up with the ticketing demand.
"The Dark Knight may be responsible for a lot of bleary eyes at work next Friday morning," said Rick Butler, Chief Operating Officer for Fandango. "We're seeing a record number of late-night showtimes selling out in advance, while theaters are adding new performances every day."
An online survey of more than 3,000 The Dark Knight fans on Fandango.com last week resulted in the following information on the late-night popularity:
- 37% of respondents plan to see the film at least once during one of the late night performances on Thursday night.
- 38% say that they intend to take off a few hours or the entire day from work on Friday as a result of seeing the movie the night before.
- 60% of these moviegoers are male.
- 71% are under the age of 35.
- 39% plan to see the film in IMAX.
- 92% expect that the Academy will recognize Heath Ledger's performance as The Joker with a posthumous Oscar nomination next year.