Just watch this:
*Warning: Clip is NSFW*
[video url="http://www.moviefanatic.com/videos/bad-lieutenant-crack-pipe-promo-video/" title="Bad Lieutenant Crack Pipe promo video"] [/video]
To quell all your fears, no Cage isn't really smoking crack. Okay, he might be, but it's for a good reason.
Cage plays Detective Terrence McDonagh in Werner Herzog's Bad Lieutenant:Port of Call New Orleans. McDonagh is a high-functioning drug addict and compulsive gambler who is investigating the slaughter of five Senegalese immigrants in post-Katrina New Orleans.
As we saw in the age-restricted Bad Lieutenant clip, Cage's character is sleep-deprived and cracked-out. So it's no surprise that the film's marketing team would play that up in this viral video.
The video was linked to the website luckycrackpipe.com, which you must see to believe. Trust me.
Bad Lieutenant hits theaters this Friday.