Ever since the micro-budgeted Paranormal Activity began gripping audiences earlier this year, the gears have been turning at Paramount Pictures. As with any major hit, the studio had been seriously considering making Paranormal Activity 2.
In Viacom's earnings call Tuesday morning, CEO Philippe Dauman called Paranormal Activity a rare surprise hit that only comes once in a blue moon, and that Paramount would have to be careful about how it handles the sequel.
"Our team will come up with the right creative and marketing approach," he said, stressing that the sequel won't have the element of surprise behind it that the original supernatural thriller had.
Paranormal Activity only cost an estimated $15,000 to make, yet it is well on its way to grossing $100 million.