This just in: James Cameron and 20th Century Fox have decided to re-release Avatar into Digital 3-D and IMAX 3-D theaters on August 27th, complete with over 8 minutes of never before seen footage!
Hold on a second... really? Did the movie not make enough money the first time around? Was breaking just about every box-office record imaginable somehow not fulfilling enough? Or are Cameron and Fox still butt-hurt over losing the Best Picture Oscar to The Hurt Locker and the Best Achievement in Directing Oscar to ex-wife Kathryn Bigelow? Do 8 minutes of new footage really justify a theatrical re-release, especially when there's a feature-laden 3-D Blu-Ray waiting around the corner?
"Since - and largely as of result of - Avatar's release last December, the number of available digital 3D screens has exploded, and moviegoers who missed experiencing the film in 3D, as well as fans that want to return to Pandora again, will now have that opportunity," 20th Century Fox said.
Give me a break guys, just admit that you want to pad your bank accounts a little more. The movie has already grossed over $2.7 billion dollars worldwide and is the highest-selling high definition disc ever created, despite the fact that it's been highly publicized that a super-duper special 3-D multiple disc set with tons of extra features, and presumably the 8 extra minutes of footage mentioned above, is in the works and will be on store shelves sometime next year.
Admittedly, Avatar is a movie that really needs to be seen on a large screen, otherwise the special effects and 3-D craziness can't distract you from all the cheesy dialogue and retread plot. It's an experiential film, but that doesn't give Cameron and Fox license to bleed consumers dry. However, seeing as how there were people committing suicide because they couldn't actually live on Pandora, I'll predict that the re-release will be a hit.
How much more money can Avatar make? We'll let you know come August. Until then, feel free to dig around our Avatar pictures and Avatar trailers galleries to get your fill of Pandora... or go watch the Blu-Ray... again.