Unsurprisingly, The Twilight Saga: Eclipse dominated the July 4th holiday weekend with an impressive $175.3 million for its Wednesday to Monday six day gross. This was helped greatly by record-setting midnight openings that resulted in the new Twilight installment recouping its production costs on day one as it earned about $68.5 million. Receipts dropped off Thursday but came back strong with over $85.2 million in weekend ticket sales.
Though a strong opening, Eclipse failed to surpass the current record holder for the six day 4th of July release of Spider-Man 2, and falling short of the regular weekend grosses of both Twilight and New Moon.
Coming in second, despite awful reviews, M. Night Shyamalan's The Last Airbender managed to rake in $70.5 million in its first five days of release, $53 million of that over the weekend, making it Shyamalan's biggest opening since The Village. Expect those numbers to plummet next weekend, as negative word of mouth is spread far and wide.
Toy Story 3 was de-throned this past weekend, landing at third position with an estimated $42.2 million over the four day holiday weekend. This bumps the latest Pixar creation up to $300 million total, the third movie this year to pass that milestone, behind Iron Man 2 and Alice in Wonderland. One has to wonder if that would be the case if it weren't for the inflated ticket prices of 3D and IMAX, though Toy Story 3 is definitely quality entertainment.
Grown Ups dropped to fourth place in its second weekend, grossing only $26.5 million over the extended holiday weekend, bringing its total up to $85.1 million. And Knight and Day landed in fifth this weekend with $14 million and a $49.3 million total.
Here's a quick look at the Top Five:
- The Twilight Saga: Eclipse - $82,545,000
- The Last Airbender - $53,150,000
- Toy Story 3 - $42,200,000
- Grown Ups - $26,500,000
- Knight and Day - $14,000,000