STUDY: Could Overpriced Tickets Kill the 3-D Market?

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3-D movies are becoming the norm in theaters. Avatar turned the corner for 3-D technology and popularity in 3-D saturation.  But there are some risks to mass producing 3-D flicks. 

According to a study from PricewaterhouseCoopers, more than 40 3-D movies are scheduled for released in 2011.  According to the report, "So many people are keen - sometimes too eager - to finance 3D films."

Another look at Zoe Saldana as Neytiri

But what do audiences really think? Here are some of the results:

  • 77% of Americas will not pay a premium of more than $4 to see a 3-D movie.
  • Approximately 20% of people who attend a 3-D movie didn't like it, citing eye fatigue, the glasses, and some other issues.

Some movies do well in 3-D, like Step Up, Avatar, and Final Destination: Death Trip.

Do you like 3-D movies?  Or do you think they're too expensive?

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