At the beginning of award season, The Social Network was the top pick for grab the Best Picture trophy.
Now the tables have turned.
Since The King's Speech has swept the award season so far -- including winning the big awards at the Producers Guild Awards and the Directors Guild Awards, and Screen Actors Guild Awards - it's now become the frontrunner in the Oscar race.
This is a surprise considering The Social Network was widely assumed to have it in the bag, even as recently as last week.
In the past 16 years, six films have swept all three guild awards (including Best Cast at the SAG Awards) and five of them - American Beauty, Chicago, The Lord of the Rings: The Return of the King, No Country For Old Men, and Slumdog Millionaire - went on to win Best Picture. Apollo 13 is the one film that swept all three guild awards, but didn't win best picture.
Those are pretty good odds for The King's Speech to win big at the Academy Awards.
All hope is not over for The Social Network though, the Oscar race is not officially over until that final ballot is submitted.
Both films have been criticized for it's inaccuracies. Critical inaccuracies were the subject of a smearing campaign against The Hurt Locker just last year. That smear campaign both worked and didn't work. The campaign succeeded in stopping the film from winning Best Picture, but director Kathryn Bigelow still beat out frontrunner James Cameron.
Let this year's Oscar smearing campaign begin!