Relativity Moves Up Its Snow White Project

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We totally saw this coming!  Relativity's untitled Snow White flick, starring Lily Collins and Julia Roberts, has now been moved up to March 16, 2012 from its original release date of June 29, 2012.  Why?

Here's what's happened.  Universal and Relativity both have Snow White adaptations in development to hit theaters in 2012.

Relativity's was originally scheduled to hi theaters on June 29, 2012, whereas Universal's Snow White and the Huntsman, starring Kristen Stewart and Charlize Theron, was originally set to come out in December 2012.

Actress Lily Collins
Bella Swan Doppleganger Kristen Stewart

In an attempt to beat Relativity at the box office, Universal changed the date of its release to June 1, 2012.

Now...Relativity has pushed up its release date to March 16, 2012 to counter Universal's new release date.

So what next?  And does it even matter which one comes out first?  Probably not.  It will depend more on which film is better and potentially promotional materials for both films.  People put a lot of emphasis on the trailer and word-of-mouth marketing, so it will more depend on the marketing and quality of the film, rather than release date. 

Also, enough time will have passed between March and June for people to want to see another version, if it's done well and appealing to audiences.

It will be interesting to see how these two films in the same year.

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