Columbia Pictures and Sony Pictures Animation have announced"Global Smurfs Day" in celebration of the birthday of creator Peyo on June 25th (1928).
It will also help promote The Smurfs movie, opening in theaters on July 29, 2011.
They'll try to break the Guinness World Record Title for largest gathering of people dressed as Smurfs within a 24-hour period at multiple venues.
On Global Smurfs Day, as participants enjoy fun Smurf-related activities in cities worldwide, they will be invited and encouraged to come to the events in Smurf costume in an attempt to set a new Guinness World Records® title for Largest Gathering of People Dressed as Smurfs within a 24-hour period in Multiple Venues.
The events will be synchronized around the world – this will be the most Smurfs that have ever been gathered at the same time. To achieve recognition from Guinness World Records, the global events must collectively add up to more than 2,510 Smurfs.
Judges from the Guinness World Records to be on hand in 12 cities around the world as it is expected that hundreds of participants in each city will come to the event dressed as Smurfs (white Smurfs hat, white pants and shoes, and body painted blue). Each event will also have Smurfs hats and blue T-shirts available.
Read more for cities participating in the events:
Here are the cities participating in the events: Brussels, Belgium (Peyo's home country); Athens, Greece; Scheveningen (The Hague), Holland; Dublin, Ireland; Mexico City, Mexico; Panama City, Panama; Warsaw, Poland; Moscow, Russia; Johannesburg, South Africa; New York, USA; and London, UK.
There will also be events in other cities as well. For example, in Spain, the village of Juzcar, in the province of Malaga – one of the famous White Towns of Andalusia, renowned for their characteristic whitewashed walls – will kick off the celebrations by painting the entire town blue for the occasion.
"Life-size" (that is, 7 1/2-inch tall) Smurf figurines will inhabit Paris's Trocadero Terrace (in front of the Eiffel Tower), the main square in Reykjavik, Iceland, Bogota, Colombia's El Dorado International Airport, and high-traffic areas in Geneva and Zurich, Switzerland.
In Taiwan, the landmark Red House will be transformed into a "Blue House," populated by Smurf figurines.
In Copenhagen, Denmark, the event will be at the Tivoli Gardens amusement park, where participants can enjoy face painting, dance-alongs, and more fun-filled events.
In Los Angeles, at Santa Monica Place, there will be a celebration of Peyo's birthday with Smurfy activities.
Visit GlobalSmurfsDay.com for more information.