Universal Pictures and Focus Features have combined forces to bring a wildly popular book, Fifty Shades of Grey, to the big screen. The two studios have acquired the screen rights to the E.J. James book after a weekend of heavy bidding by as many as 10 studio heads vying to get their hands on the book.
The story of Fifty Shades of Grey follows a female college student who commences a romantic entanglement with a rich, late-twenties entrepreneur. The duo engage in a variety of S&M-related activities that pushes the girl’s emotions deeper and deeper into turmoil.
The book spawned two sequels, Fifty Shades Darker and Fifty Shades Freed. If Universal and Focus score with their first installment, look for the other two books to be green lit soon after.
Those two studios beat out competitive offers for the rights from Warner Bros., Paramount, Sony Pictures and Lionsgate/Summit Entertainment -- hot on the tail of their own page-to-screen success with The Hunger Games.