Usually when we see character posters for a movie, they're not of giant machines that are piloted by people.
But since the machines, or Jaegers, in Pacific Rim seem to have distinct looks and personalities, and cool robot names, I guess it's warranted. Check out the poster of Japan's Jaeger, named Coyote Tango:
When a group of giant monsters emerge from the sea, humans deploy an army of giant manned robots to defeat them. Charlie Hunnam plays an ex-pilot who, after all the other robots are defeated, is called to team up with a rookie, played by RInko Kikuchi, to un-retire an old Jaeger and save the world.
Guillermo del Toro directs the film, which will hit theaters July 12. Check out some Pacific Rim stills for more.