If you look at this week’s box office chart, you see that The Hobbit: The Desolation of Smaug has closed out the year winning the last three weekend box office battles. What also is apparent is that Justin Bieber’s Believe is nowhere near the top ten. In fact, the follow-up concert documentary to the blockbuster Never Say Never landed in fourteenth place. Believe earned a paltry $4.3 million. And that is with the added benefit of two extra days with its Wednesday Christmas Day opening!
So, what gives?
Are the gossip site scandals that have plagued the singer in 2013 to blame? Is his fame waning? Either could be true, or the Biebs may have misread his fan base's desire to see another film from him so soon after the release of the 2011 hit Never Say Never.
It probably has more to do with timing. Never Say Never opened in February in a far less crowded weekend, and took in an astounding $29.5 million on its way to a global gross of $99 million. Believe, on the other hand, opened against a Hobbit sequel with legs, and six other films over the long holiday weekend. Even superstars like Robert De Niro and Sylvester Stallone combining in Grudge Match failed to make the top 10!
But, given how the Bieber fan base is off of school for Christmas break… it is quite the question as to why they didn’t show up for their favorite singer. Perhaps, Beliebers are believing a little less in their pop prince and the Canadian phenom’s fame is waning. Perhaps.