The pandemonium over Fifty Shades of Grey has started. The film banked an impressive $8.6 million in Thursday night showings, giving insight into the type of weekend the EL James page-to-screen effort could have before all is said and done.
What’s fascinating is that it was predicted that Fifty Shades of Grey would be the highest grossing R-rated movie debut. Yet, its Thursday showings found it in second place. It came in several million behind The Hangover Part II and its $10.4 million.
But it should easily break box office records once it “officially” goes large today and debuts on 3,646 screens (a record for an R-rated movie), including 75 IMAX locations.
Could it break the Valentine’s Day record held by Valentine’s Day? That is likely. That ensemble rom-com banked $63.1 million in 2010 and we think Fifty Shades of Grey is likely to surpass it, because you know, it’s so much more romantic.
The film is whipping the competition and this is all despite lackluster response from critics (check out our Fifty Shades of Grey review). Clearly what movie experts think does not matter to this phenomenon. With 70 million books sold in the Fifty Shades of Grey series, that’s a lot of eyes who are ready to see Christian Grey make Anastasia Steele his sex slave.
What is interesting is the movie series that inspired Fifty Shades of Grey will keep its Thursday night showing record. Fifty Shades of Grey didn’t even come close. The Twilight Saga: Breaking Dawn Part 2 earned $30.4 million in one night!