The new TV spot for The Hobbit: An Unexpected Journey offers a first look at Smaug. The first installment of the three-part series will hit theaters December 14.
Frodo: Wait... there are markings. It's some form of Elvish, I can't read it. Gandalf: There are few who can. The language is the that of Mordor, which I will not utter here. Frodo: Mordor? Gandalf: In the common tongue it reads "One Ring to Rule Them All. One Ring to Find Them. One Ring to Bring Them All and In The Darkness Bind Them."
Smaug: Well, thief! I smell you, I hear your breath, I feel your air. Where are you? Smaug: Where are you? Smaug: Come now, don't be shy... step into the light.