In the world of advertising, there's no such thing as a lie. There's only expedient exaggeration.

Roger Thornhill


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North by Northwest
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North by Northwest Quotes

Eve Kendall: It's going to be a long night.
Roger Thornhill: True.
Eve Kendall: And I don't particularly like the book I've started.
Roger Thornhill: Ah.
Eve Kendall: You know what I mean?
Roger Thornhill: Ah, let me think. Yes, I know exactly what you mean.

Now you listen to me, I'm an advertising man, not a red herring. I've got a job, a secretary, a mother, two ex-wives and several bartenders that depend upon me, and I don't intend to disappoint them all by getting myself "slightly" killed.

Roger Thornhill