Joe Gillis: I'm not an executive, just a writer.
Norma Desmond: You are, are you? writing words, words, more words! Well, you'll make a rope of words and strangle this business! With a microphone there to catch the last gurgles, and Technicolor to photograph the red, swollen tongues!

You don't yell at a sleepwalker. He may fall and break his neck.

Joe Gillis (as narrator)

So they were turning after all, those cameras. Life, which can be strangely merciful, had taken pity on Norma Desmond. The dream she had clung to so desperately had enfolded her.

Joe Gillis

First assistant director: [about Norma Desmond] She must be a million years old.
Cecil B. DeMille: I hate to think where that puts me. I could be her father.

Joe Gillis: Tell her, Max. C'mon, do her that favor. Tell her there isn't going to be any picture. Tell her there are no fan letters other than the ones you write.
Norma Desmond: It's not true! Max!
Max Von Mayerling: Madame is the greatest star of them all.

Policeman: [calling on the phone] Coroner's office. Who's on this line?
Hedda Hopper: [in Norma's room, on the phone] I am. Now, get off. This is more important.

[Joe is reading Norma's script] Sometimes it's interesting to see just how bad bad writing can be. This promised to go the limit.

Joe Gillis

Max Von Mayerling: There were three young directors who showed promise in those days: D. W. Griffith, Cecil B. DeMille, and Max Von Mayerling.
Joe Gillis: And she made you her servant.
Max Von Mayerling: It was I who asked to come back. I could have continued my career, but I found it unbearable after she'd left me. You see, I was her first husband.

Max Von Mayerling: You see those offices up there? That was Madame's dressing room, the whole row.
Joe Gillis: Didn't leave much for Wallace Reid.
Max Von Mayerling: Oh, he had a big bungalow on wheels.

Yes, this is Sunset Blvd., Los Angeles, California. It's about five 0'clock in the morning. That's the homicide squad, complete with detectives and newspaper men.

Joe Gillis

Betty Schaefer: I've been hoping to run into you.
Joe Gillis: What for? To recover that knife you stuck in my back?

First assistant director: I understand she
[Norma Desmond]
First assistant director: was a terror to work with.
Cecil B. DeMille: Only toward the end. You know, a dozen press agents working overtime can do terrible things to the human spirit.

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Sunset Blvd. Quotes

We don't need two cars, we have a car. Not one of those cheap new things made of chromium and spit, an Isotta-Fraschini. Have you ever heard of Isotta-Fraschini? All handmade. Cost me $28,000.

Norma Desmond

[Joe wants to move out from Norma's house] No one ever leaves a star...

Norma Desmond